About 20 years ago, getting into college and getting an advanced degree seemed like a guarantee of getting a decent paying job. People came to university with the hope of securing a job after graduation, and many industries and companies also hired based on the degree. But with the passage of time and with the increase in the population growth rate, a large number of graduates entered the labor market, while job opportunities did not grow in the same proportion.
Today, despite the large number of students and graduates in all countries, many of them are facing the challenge of unemployment. This shows that the degree alone is no longer enough. Today’s work world is looking for people who, in addition to theoretical knowledge, have certain practical skills and abilities. People who can quickly face changes, learn and use their creativity to solve problems.
Therefore, the culture of studying and studying should be combined with a culture of skill learning and specialization. Today, those who have special abilities and skills are more successful, not just academic degrees. It is also necessary for the educational system to keep up with the current changes and emphasize more practical skills and abilities instead of focusing only on theories.
Six key skills to increase income
Copywriting
Advertising writing, also called “copywriting”, is one of the key skills that is highly valued in today’s digital and marketing world. With the expansion of social media, online stores and websites, the need for advertising texts and effective contents that encourage the audience to buy or take a specific action has increased. In this context, skilled and capable copywriters can play an important role in converting visitors into customers.
One of the outstanding features of advertising writing is that it does not require formal education or a special university degree. Although courses and classes can help one learn the basics and techniques of the profession, hands-on experience, study, and practice directly in the field of copywriting are often far more effective than formal education.
sale
Selling, without a doubt, is one of the basic skills that is valuable in any society and market. A person skilled in sales not only introduces a product or service to the audience, but also establishes effective communication with the customer and assures him that his decision is correct. This ability gives a person the ability to understand the needs, desires and goals of his audience and provide appropriate and effective answers.
In today’s world where market changes happen quickly, someone who has sales skills can always secure and secure their job positions. Every company, big or small, needs skilled sales force to introduce its products and services to the market. For this reason, sales skills are a golden ticket to career success and stability.
trade
Trading, or financial transactions in the capital markets, is one of the skills that has attracted a large number of enthusiasts in the last decade. With the emergence of digital platforms for trading and increased public access to market information, this activity has quickly become one of the favorite ways to make money. Successful traders not only rely on strong economic fundamentals and market analysis, but also use psychological skills and emotional control.
Also, due to the high yield potential as well as the existing risks, trade requires a suitable and comprehensive training course. People who have the ability and patience to learn and work in this field will be able to earn significant income. At the same time, it is necessary to emphasize that trading, like any other profession, requires constant attention, concentration, and development and should not be viewed as a quick way to get rich. Rather, with proper planning, proper training, and risk management, great success can be achieved.
Digital marketing
Those who become skilled in digital marketing will have countless positions in many industries and markets. These skills include data analysis, SEO (search engine optimization), paid online advertising, social media management, and many others. Capability in this field gives people the ability to connect brands and companies with their contacts and get high returns from their efforts.
What makes digital marketing special is the ability to use data and information to deliver messages and content effectively to target groups. People who specialize in this area will not only be in a strong position in terms of career, but will also have endless opportunities to learn, grow and earn significant income.
Web design
Website design is one of the skills that has become one of the most essential and key abilities in the digital world in recent decades. Every organization, brand or business needs a professional and efficient website to communicate effectively with its audience. The website not only acts as an electronic exhibition, but can also be used as an interactive tool to attract customers and provide services to them.
As the number of websites and electronic platforms is increasing rapidly, the demand for web designers and developers is also continuously growing. Skills in this field include familiarity with programming languages such as HTML, CSS, JavaScript and related frameworks, user experience (UX) and user interface (UI) design, as well as search engine optimization.
In general, with skill and expertise in the field of web design and development, a person can create many positions for himself in the job market. Due to the ever-increasing need for companies to have a strong and effective electronic presence, the demand for this skill is only increasing, and people skilled in this field can definitely enjoy many opportunities.
Counseling
Business consulting is one of the most important professions in today’s business world. Due to the increasing complexities and challenges of business and rapid changes in the market environment, companies are looking for new and efficient strategies for success. In this direction, business consultants with deep experience and knowledge can help companies to choose the right path and move forward.
Business consulting is not only about theoretical knowledge. It is important for several reasons:
Effective communication: The ability to establish constructive communication with customers, listen to their concerns and needs, and provide effective solutions is one of the important characteristics of a business consultant.
Deep understanding of business: experience and deep knowledge about how companies, markets and different industries work can help the consultant in making effective decisions.
Real experience: having experience in solving real problems and challenges and not just theoretically, can be a great competitive advantage for a business consultant.
final word
In today’s modern world, the importance of skill and expertise is much more than in the past. What could be achieved with a university degree a few decades ago, today requires a combination of degrees, expertise and skills due to high competition and rapid changes in the job market. The six skills presented are a framework of capabilities that can play a significant role in creating success in the labor market. But the truth is that the list of skills required for success is endless.
The young generation should understand that in addition to pursuing academic degrees, they should think about developing the skills and expertise that the job market needs. This helps them to be successful not only in their professional life but in all aspects of life. Choosing a field of study should also be done based on insight into the labor market and future fields, so that steps can be taken with planning and purpose from the very beginning. Ultimately, it is the combination of knowledge, skill and motivation that helps people reach the heights of success and become rich.
